Brand Management

From giving a name and tag-line of the organization or product, or a particular event, getting the logo designed to creating a corporate image as a whole which gives out a perception to the public, banding has a bigger role to play. We at, OpenSky believes in making a strong connect with the customers and business networks and forge a bond through clear and precise communication about the company, their brand, corporate culture, strong corporate ethics and values, corporate social responsibility towards a good cause and for the betterment of the community.

We do an in depth study on the brand's attributes like its theme, concept, about the company, its functions, target audience, how it can be achieved and much more. As per the client's requirement, we prepare a strategy to re-invent, innovate and propagate the brand. We plan competitive positioning of the brand and develop testimonials. Content is created for media publicity, tie-ups, digital branding, advertisement and marketing campaigns.

Creating an identity of the brand is the integral aspect and it's majorly done through a unique logo with a different colour palette, font, layout and a slogan. We help the client in conceptualizing and propagating the identity of the company or the brand by making an appropriate plan for visual promotion of their logo and slogan.

PR & Marketing

We recognize that unless managed properly, perceptions not only distort reality but have the power to transform it as well. We help our clients manage perceptions. Our objective is to ensure a consistent brand visibility of the client in all the leading media through a sustainable PR initiative thereby promoting the corporate, its services, products & new developments. Also we monitor, gather and update the client with all the relevant information /news related the industry, competition and policy on day-to-day basis to help them in chalking out their future strategies based on market intelligence.

Public Relations (PR) has always been a value-for-money proposition which ensures high returns-on-investment (RoI). PR manages the perception of public towards the company and helps in allaying the fear of negative publicity. The more the positive buzz, the more is the acceptance of the brand. PR and marketing go hand-in-hand. People who trust the company and are familiar with its name are more likely to purchase its products or utilize its services. It is the job of the public relations professionals to instill that trust in the company while getting the name out to the public.